Branded Content

Index Exchange, a leading global advertising marketplace where premium digital media companies transact ad impressions with accountability and in real-time, was used to explaining the complexity and data-driven nature of their business. However, for this campaign, they aimed to shift their focus from automation to the content creators and publishers that were monetizing their platforms.

Delivered Content

3 Branded micro-documentaries
8 social cinemagraphs for social media
2 movie premiers in iconic San Francisco & New York venues

We humanized the advertising process by spotlighting key partners - eBay, LittleThings.com and NME - through a documentary series titled “Before the Bid.” By using the longer-form story-centric format, we provided Index Exchange the chance to creatively focus on key creative contributors, target new audiences with specifically tailored content, and above all, help them stand out from the crowd.

Working with a primary cinematographer (5 Point Films), we tapped a small but mighty production team in each market.

Screen Shot 2021-05-10 at 8.36.34 PM.png

Screen Shot 2021-05-10 at 8.35.41 PM.png

Screen Shot 2021-04-13 at 8.38.30 PM.png

Take a behind the scenes look at how eBay invested in smart creative paired with innovative targeting to become the second largest digital marketplace in North America.

Learn how LittleThings.com carved out a uniquely positive corner of the internet by investing in live shows that focused on helping, inspiring and motivating their realtime audience.

See how world-renowned British music and pop culture magazine NME crafted events that successfully brought the iconic brand to a new generation of music fans.

Social Media Marketing