Social Media Marketing
Farrow & Ball, the UK-based heritage brand known for their distinctive palette of paint and handcrafted wallpaper, desired to reenergize and grow their local brand awareness to North America. The company’s uniquely British persona resonated well locally, but had yet to gain broad recognition and acceptance state-side. yet translated to customers state-side as their desired aesthetic was overtly polished and professional imagery.
Delivered Content
9 Instagram takeovers, totally more than 1M impressions
40+ original creative assets featuring the brand’s latest colorways
9 videos, photos or giphys shared from the Farrow & Ball account driving a 5% increase in followers
We set out to build a strong branding presence by giving clarity to Farrow & Ball’s unique history, mission and product suite. We utilized an upcoming launch of nine new colors by collaborating with nine micro-influencers representing a cross-section of interests (culinary, design & fashion, to name a few) that had previously expressed a likeness for the brand and represented the same sense of casual yet refined brand tone. Once interest was secured, we negotiated coverage and contracted influencers to create content that included focus on a single color using their own creative approach.
A slew of photography, video and giphys were created by notable influencers including Emily Henderson, Sarah Sherman Samuel, Athena Calderone, A Guy Named Patrick, Garance Doré, and Meagan Morrison. Highest performing content was further leveraged into paid digital promotion.
