Content Strategy
The Index Exchange team planned to gather at the Cannes Lions Festival to host partners from around the globe for a series of meetings, parties and programming on their terrace in the French Riviera. Recognizing that themes of ad tech consolidation and the arrival of the General Data Protection Regulation would dominate the event, Index Exchange sought to position themselves a thought-leader concerning these difficult conversations.
Deliverables:
3 Branded Docu-series featuring publisher partners
12 filmed interviews in the IX Content Studio
Professionally photography utilized for ongoing social promotion
1 recap video
Solution:
In order to drive in-suite traffic, we crafted an in-suite content studio overlooking the croisette and just steps away from our meeting spaces. Partners were incentivized to take their conversation on-air as select conversations were further leveraged via AdExchanger sponsored content. For partners looking to make a larger splash, we escaped the confines of the suite and hosted deeper conversations focusing on the intersection of creativity and data, all on behalf of our partners.
Thought leaders representing a cross-section of the media industry joined us in the “IX on Air” Content Studio to share their projections for the remainder of the year.
See select interviews from Cannes Lions below:
Dig deeper into data, hear what the future of content holds and keep abreast of how the industry can level the playing field through identity via three new episodes of “Exchanges.”
And lastly, hear from IX’s Chief Revenue Officer, Alex Gardner, as he reflects on the company’s humble roots in this unique take on an event recap,